
The
new era of webcasting, using the internet to broadcast your media, has
arrived and I am excited to be part of it. Rather than TV, companies
are using the Internet and broadcasting their content using streaming
video services or even YouTube to get their message out. I directed
this commercial from start to finish. I took this financial company's
marketing materials, interviewed the CEO and CFO, and developed three
concepts/approaches. They chose one and I developed three commercial
script messages for that concept. We chose one and I storyboarded a
one-minute commercial with three mockups, and they chose one. I then
scripted, chose acting talent, and we filmed the actors in front of a
green screen here in a studio in Atlanta. I collected DV footage and
composited
the whole commercial you can see here for webcasting. This was their first video commercial ever. There were no standards or
pre-existing formats to go by. So, some of my time was spent simply
setting all of that up, including uploading their DV footage and
chewing up all their disk space. The other key to this success was that
I gave them alternatives. I did
not say
"This is the script, love it or leave it"; instead, I coached them
along the process, requiring them to participate in the decision
making. Along the way, they felt more in control and I could open their
eyes to other possibilities. When they wanted some last minute talent
swap, no problem, I went with the flow. People find that working with
me is very easy. With my demeanor, I was able to put everyone at ease
on camera, and we got all our takes and shots in under budget.
I also scripted and directed a series of video interviews with their
CFO
which they added to their webcast library. These videos are
unique within their ultra-conservative industry (financial
management).
Together with the commercial and videos and other website content,
their intra-net website positions them as a leader and gives them have
a competitive edge. At the same time, they can explain how they do
their business and represent themselves as experts
in their fields. By incorporating their own employees and key partners
as actors in the video series, I not only saved money, but it was
much more personal and direct experience for them, and they felt very
proud.To obtain approval, I even voiced it over. I'd love to make a commercial for you as well!